We offer publisher dedicated workshops.

Publishers can select the most appropriate content to build a bespoke workshop. Each of the modules has been tested with both Publishers and Advertisers in order to ensure they achieve the objectives. All modules are designed to support the umbrella objective – Improving Advertising Performance.

What’s covered in the workshop:

There are a total of three modules presently, with varying running times- and are delivered either at your offices or ours. The workshops are designed to be intimate with two way communication. The optimal number for attendees is eight. In practice we deliver multiple workshops over consecutive days.

Module One two hours
Improving Advertising Performance.

Five key attributes to successful advertisements.
Impact of size and frequency upon advertising audience.
Advertising agency secrets that improve response.
Determining consumers expectations and requirements.
Winning creative and content formulas that increase response.
Present and critique examples of stand out solutions.

Module Two two hours
LinkedIn Profile Optimisation; Plan and Actions to Attract New Business.

Complete Review of LinkedIn. Including compelling reasons why it should be utilised to grow business.
(Creates buy-in and engagement from attendees)
Optimising Profile. Extensive guide to all aspects of improving profile to increase visibility upon LinkedIn.
Using LinkedIn. Covering best practice, etiquette and protocol. Best Practice for new business activity including locating prospects, making contact, developing relationships, and positioning strategies.

Module Three
Customer Retention Workshop.

Often used in conjunction with publisher’s loyalty programs, the workshops comprise of a mix of program advertisers (clients) and publishers sales team. The objective is reduce attrition rates – The workshop enables advertisers to embrace best practices that enhance response. It works particularly well as its delivered by an independent expert sharing extensive expertise and experience – the focus is upon creating an understanding and determination from the advertisers that campaigns embrace the formula. The workshops also highlights strategies that improve consumer loyalty. Embracing the new Customer Journey .Why businesses lose customers, as well as delivering solutions that help retention. Additional to the workshop, the module shares ideas and proven solutions that address the rate of advertiser churn.